Captured launches with “Poseidon” a photograph by American Photographer Adam Senatori
Captured (www.captured52.com), an online destination for large format, contemporary fine art photography launched its website and unveiled the first of 52 featured prints. “Poseidon,” a photo taken by Adam Senatori, an American photographer and former commercial pilot known for his striking aerial and aviation images, is 55.3” x 80” and will be available for sale online between May 2–8, 2015 exclusively through Captured.
Over the next 52 weeks, Captured will showcase an original photograph from established and emerging photographers from around the world. They will span a variety of genres including landscape, conceptual and portrait and be available in sizes 40” x 40” to 60” x 80,” depending upon the image. Each image is available as an open edition, for one week only.
“The right photograph, when viewed on a grand scale, completely transforms the experience,” said Peter Johnson, founder of Captured. “That’s the idea, to engage more people in the singular power of the photograph as contemporary art. Our goal is to facilitate that process by selling only big, commanding work, framed and ready to hang, at a fair price.”
The photographs are hand-selected, printed on Hahnemühle paper, embossed with the Captured seal and date-stamped. Each print is framed in a white, handcrafted, solid wood museum shadowbox. All images are priced between $1,752 and $2,952 and include at seasons end, a journal of all 52 images and the story of each, from the pen of the photographer.
"Captured is introducing a new concept, from the way photography is presented and sold to consumers, to the collective participation among its photographers," said Senatori. "Whether customers are veteran collectors or new to art buying, the straight-forward approach enables the power of the photo to do the work and speak for itself. I'm excited to be part of it and it's an honor to kick off the first season."
About Photographer Adam Senatori
Adam Senatori, a pilot and former airline captain, is the son of an Art Director and an Art Historian. He is a self-taught cinematographer and still photographer who is regularly touted as a top Instagram account to follow for his riveting aerial images. He is based in Madison, Wisconsin / Chicago, Illinois.
In addition to a presenting a new art buying opportunity for consumers; Captured is rooted in the concept of collective participation among photographers. The photographers featured on Captured collectively participate and share equally across sales of all 52 images.
Captured is an online destination for large format, contemporary fine art photography. Captured aims to make fine art photography accessible and widely valued by offering an online brand experience and art-buying opportunity that’s different from any other that exists today. Over the course of a 52-week season, Captured will feature 52 photographers from around the globe. Each week, one powerful image from one talented photographer will be featured and for sale for one week only. The concept of Captured was born from founder Peter Johnson’s interest in photography as contemporary art, but also from his discord with the accepted practice of creating “value” by limiting photographs with arbitrary edition sizes, print sizes and pricing structures. The simple solution: Sell only big, commanding work; One size, framed and available to all, at a fair price.