A recent article on Forbes took a look at some of the tools and resources small business owners named as their best investments this past year. New sales funnels, training and employee rewards have reaped benefits for many business owners.
For Jenelle Isaacson, owner of Living Room Realty, people are her top asset and she invests in them through things like professional trainings and "fun and intentional joy". She recently hired local Portland celebrity Mo-sho the cat-rapper for a annual meeting.
“It’s as silly as it sounds,” says Isaacson, “and the ROI on a few hundred dollar investment to create the unexpected and joy for our agents has returned dividends all year long.”
Read the article here.